Two triangles. One system.
The mark stacks two triangular silhouettes — pine forms, tent forms, mountain forms — to signal an adaptable system: objects designed to layer, pack, and pair. The lower form is solid; the upper sits quietly above it. When used alone, the mark is always monochrome — forest on light surfaces, white on dark. Never two-tone.
On White
On Earth 50
On Forest 800
On Forest 900
Rin sits forward.
Elements supports it.
The wordmark pairs Open Sans Extrabold RIN with a scaled, tracked ELEMENTS eyebrow. Use the lockup with the mark whenever space allows. Use the wordmark alone only when the mark already appears in the same view.
Light lockup
Dark lockup
Forest, Earth, Stone, Copper.
Inspired by Japanese forests (森林). Forest green is the brand identity; earth and stone are the supporting neutrals; copper is the single accent.
Forest Green — Primary
The brand identity. The mark, primary CTAs, and the core surface of every ritual page.
#0F1F15
Deep backgrounds
#1A3325
Dark mode cards
#234430
Primary buttons
#2D5A3F
Primary brand color
#3D7A54
Hover states
#5A9E72
Links, highlights
#8BC4A0
Borders, subtle accents
#B8DCC6
Backgrounds
#E5F3EA
Light backgrounds
#F4FAF6
Subtle backgrounds
Earth Tones — Secondary
Warm neutrals that hold the page together. Page surfaces and supporting elements.
#2D2519
Dark mode text
#4A3C2A
Dark backgrounds
#6B5A42
Secondary elements
#8C7A5C
Muted text
#A89878
Borders, dividers
#C4B69A
Subtle accents
#DDD2BE
Light backgrounds
#EBE5D9
Card backgrounds
#F5F2EC
Page backgrounds
#FAF9F6
Subtle backgrounds
Stone Grays — Tertiary
Editorial neutrals for text and structure. The voice of the system.
#1C1C1A
Primary text
#2E2E2B
Headings
#44443F
Secondary text
#5E5E58
Muted text
#7A7A73
Borders, icons
#9A9A93
Placeholders
#BDBDB7
Light borders
#DCDCD8
Card borders
#EDEDEB
Backgrounds
#F8F8F7
Subtle backgrounds
Copper / Rust — Accent
Used sparingly. The one warm signal in a cool palette — sale badges and highlights.
#B45309
Dark accents
#D97706
Primary accent
#F59E0B
Bright highlights
Editorial restraint.
One sans for the system. One serif for the long form. Both quiet, both precise.
Noto Sans
Primary · UI & BodyAa Bb Cc 12
Design your outdoor life.
Adaptable, minimalist gear inspired by Japanese design — built for parks, balconies, and the field. Three rituals. One system.
Weights 400 · 500 · 600 · 700
Crimson Pro
Display · EditorialAa Bb Cc 12
Live outside, anywhere.
A thing is not finished when nothing more can be added — it is finished when nothing more can be taken away.
Weights 400 · 500 · 600 · 700
How we sound.
Speak in declaratives. Trust the reader. Remove every word that doesn't earn its place — the same discipline the objects must earn.
01
Quiet
We let the objects speak. Restraint reads as confidence.
02
Precise
No filler, no hype. A subject, a verb, and only the adjectives that earn it.
03
Editorial
Short sentences carry the weight. Long sentences are doing real work.
04
Multi-Life
Every product description must read in two settings — outside and at home.
Say this, not that.
How Rin Elements describes itself in press releases, product copy, and partner materials.
Say
Adaptable, minimalist gear inspired by Japanese design.
Not this
Premium camping equipment for outdoor enthusiasts.
Say
We design rituals — a coffee kit for the park, a light layer for the balcony.
Not this
Shop our extensive catalog of outdoor and adventure gear.
Say
A measured catalog, by design.
Not this
Hundreds of products at every price point.
Copy-ready facts.
Drop these directly into press releases, gift guides, and partner materials.
- Name
- Rin Elements
- Tagline
- Live outside, anywhere.
- Headline
- Design your outdoor life.
- The System
- Three rituals — The Park Ritual, The Balcony Ritual, The Field Ritual — composed of adaptable, minimalist objects inspired by Japanese design.
- One-paragraph description
- Rin Elements is an adaptable lifestyle system rooted in intentional design. We don't sell outdoor gear — we design rituals. Adaptable, minimalist setups inspired by Japanese design that work outdoors, at home, and in everyday life as one unified system. From parks to balconies to weekend escapes, our systems bring intentional design into every environment.
How to use the mark.
The mark is a small object that does a large amount of work. Treat it accordingly.
Do
- Place the mark with generous clear space — at minimum, the height of the inner triangle on all sides.
- Use the forest monochrome mark on white or off-white surfaces (Earth 50, Stone 50).
- Use the white monochrome mark on Forest 800 / Forest 900 surfaces and over darkened photography.
- Pair the mark with the wordmark when introducing the brand to a new audience.
- Keep imagery quiet — soft light, restrained color, real objects in real environments.
Don't
- Don't rotate, skew, stretch, or alter the proportions of the mark.
- Don't use two-tone or shaded versions of the mark — standalone applications are always single-color.
- Don't recolor the mark outside the approved monochrome pair (Forest 700 or white).
- Don't place the mark over busy imagery without a darkened overlay.
- Don't add drop shadows, outlines, or gradients to the mark.
- Don't reproduce the mark below 24px in height — legibility is part of the brand.